top of page

The Unspoken Duties of a Founder in a Strategic Growth Marketing Firm

Introduction: Launching a venture entails countless responsibilities for founders. From addressing real problems and building effective solutions to assembling teams and entering the market, the to-do list seems endless. However, amidst these well-known challenges, there exist crucial aspects that often go unnoticed and are learned the hard way. In this blog, we delve into five essential yet seldom discussed duties that every founder in a strategic growth marketing firm must embrace. These invaluable lessons, often acquired through experience, can significantly impact a startup's success.

  1. Identifying the Optimal Investor: As a founder, one of the crucial tasks is identifying the right investor. This entails thorough market research, including the evaluation of the addressable market size and potential competitors. Founders must ask themselves key questions: What type of investor do I want? Which criteria are important to me? Additionally, they need to pinpoint investors aligned with their stage and space, avoiding those already invested in competitors. Resourcefulness in identifying the right investors is an essential trait for any entrepreneur.

  2. Crafting a Compelling Story: Founders often make the mistake of diving deep into technical details when conveying their startup's story. However, a successful elevator pitch should be simple, engaging, and relatable to anyone, including your grandmother. Focus on the problem, and its magnitude, and present a concise description of your solution. Emphasize how your solution will reach customers. Remember Da Vinci's famous quote: "Simplicity is the ultimate sophistication." Avoid buzzwords and complex jargon that may overshadow your message.

  3. Knowing When to Pivot or Quit: One of the most challenging aspects of founding a startup is recognizing when it's time to pivot or call it quits. Defining milestones and establishing clear thresholds at the start of the journey is crucial. If these milestones are not achieved, it's important to reassess and consider alternative directions. Persisting in building something with little chance of success can have negative consequences for founders, their teams, and their investors. The ability to discern when to fail gracefully is a vital skill.

  4. Empowering and Motivating the Team: Effective leadership involves empowering and motivating everyone in the organization. A great leader makes their team members feel valued and aligned with the mission. Creating a positive and supportive work environment is key to ensuring employee happiness and productivity. Empowerment techniques vary, but the fundamental principle remains: a happy employee is a productive employee. Founders must understand how to inspire and empower their team members to achieve collective goals.

  5. Mastering Networking and Communication (Approx. 400 words): Founders often transition from technical roles to CEO positions, requiring them to develop networking and communication skills. The ability to connect emotionally with others and effectively convey the startup's vision is crucial. Networking extends beyond pitching investors—it includes engaging journalists, strategic partners, and various stakeholders. Founders must shed their engineering hat and don the hat of a people's person. While these skills may differ from coding abilities, their importance in building successful startups cannot be underestimated.

Founding a startup demands comprehensive expertise and adaptability. By understanding and embracing the unspoken duties discussed in this blog, founders in strategic growth marketing firms can enhance their chances of success. Identifying optimal investors, crafting compelling stories, knowing when to pivot or quit, empowering the team, and mastering networking and communication are critical components of the entrepreneurial journey. Building a startup requires a harmonious interplay of various elements, and neglecting any of these duties can have significant repercussions. Entrepreneurship is a challenging path, but recognizing the importance of these hidden.



bottom of page